Blog
Making ads that look made by people
Practical notes on turning product pages into UGC video ads: workflow, disclosure and what the models actually do well.
UGC ad script template: a 30-second structure with 6 example scripts
A fill-in UGC video ad script template with timings and word counts, plus six example scripts by angle: problem–solution, three reasons, unboxing and more.
Published October 27, 2026 · 5 min read
Video ad specs 2026: TikTok, Instagram Reels, YouTube Shorts and Meta feeds
Aspect ratios, resolutions, lengths, file limits and safe zones for TikTok, Reels, Shorts and Facebook feed video ads, checked against official pages.
Published October 20, 2026 · 5 min read
AI avatar video ads: what they are, how they work and when to use them
AI avatar ads put a synthetic presenter on camera to speak your script. How they work, what they cost, where they fall short and how to make one.
Published October 13, 2026 · 5 min read
AI ad disclosure on TikTok and Meta: what each platform asks for
How TikTok’s AI-generated content disclaimer and Meta’s “AI info” label work for ads with synthetic presenters, and what to do at upload. Checked October 2026.
Published October 8, 2026 · 3 min read
AI UGC ads for agencies: producing creative tests for many clients
How performance and creative agencies use AI UGC video ads: a weekly production workflow, client review, pricing the work, and the guardrails clients expect.
Published October 8, 2026 · 3 min read
AI UGC video ads for Shopify and e-commerce stores
How an online store turns product pages into UGC-style video ads with AI: ad styles for physical products, what to feed the tool, what to test first.
Published October 8, 2026 · 3 min read
AI UGC ads vs. hiring UGC creators: which to use, and when
A side-by-side of AI-generated and creator-made UGC ads on turnaround, cost, languages, iteration and rights, and a simple rule for splitting the budget.
Published October 8, 2026 · 3 min read
AI UGC video ads for mobile apps: from store listing to install ads
How to make UGC-style app install ads with AI from an App Store or Google Play listing: the styles that work for software, the hooks to test, and what to avoid.
Published October 8, 2026 · 3 min read
Making Arabic video ads with AI: scripts, voices and right-to-left captions
What it takes to make UGC-style video ads in Arabic with AI: writing natively rather than translating, choosing voices, and captions that render right to left.
Published October 8, 2026 · 2 min read
How to choose an AI UGC ad generator: a 10-point checklist
Ten questions that separate an AI UGC video ad tool you can run campaigns on from a demo: input, scripts, presenters, languages, pricing and policy.
Published October 8, 2026 · 3 min read
French UGC video ads with AI: launching in France, Belgium, Switzerland and Quebec
How to make UGC-style video ads in French with AI: native scripts instead of translations, tone and register, captions, and the claim rules to respect.
Published October 8, 2026 · 2 min read
How many ad creatives should you test? A practical framework
How many video ad variations to test per week, how to structure them by angle, hook and presenter, and when to stop a test, for TikTok, Reels and Shorts.
Published October 8, 2026 · 3 min read
UGC ad hooks that work: 8 patterns with examples
Eight hook patterns for UGC-style video ads on TikTok, Reels and Shorts, with example lines, when each one fits, and how to test hooks without wasting budget.
Published October 8, 2026 · 3 min read
What are AI UGC ads? A plain definition, and when they work
AI UGC ads are talking-to-camera video ads where the script, presenter and voice are generated. What they are, how they are made and where they fit.
Published October 8, 2026 · 3 min read
Labelling AI-generated ads: what to disclose and where
Where a synthetic presenter has to be labelled, what wording works, and what no label can excuse.
Published September 17, 2026 · 3 min read
How to turn a product page into UGC video ads
The five steps AdFace runs between a product URL and a finished vertical ad, and the decisions worth making yourself.
Published September 17, 2026 · 3 min read