UGC ad script template: a 30-second structure with 6 example scripts

A UGC ad script is the spoken line-by-line plan of a short, selfie-style video ad: what the presenter says, what the viewer sees and what the caption shows, second by second. The template below works for TikTok, Reels and Shorts, for a creator or for an AI presenter. Fill in the brackets, read it out loud with a timer, and cut until it fits.

The 30-second structure

For a 15-second cut, keep three beats: hook (0–2 s), demonstration with one proof point (2–11 s) and call to action (11–15 s), about 35 words in all.

Fill-in template

1. Hook: “If you [specific situation], watch this.” or “I thought [common doubt].”
2. Problem: “Every time I [do the thing], [what goes wrong].”
3. Demonstration: “This [product] [does one thing]. [Show it happening on screen.]”
4. Proof or objection: “[A fact you can back up.]” or “And no, it doesn’t [biggest doubt].”
5. Call to action: “[Action] at [place]. [Offer or reason to act now].”

Six example scripts

Each example below is written for one angle. The products are fictional; swap in your own details and keep only claims you can prove.

1. Problem–solution (skincare serum, 15 s)

1. Hook (0–2 s): “Serum pilling under makeup?”
2. Demonstration (2–11 s): “Two drops. Wait thirty seconds so it sinks in. Then foundation goes on smooth.”
3. Call to action (11–15 s): “Link below. Your first bottle ships free.”

2. Three reasons (running shoes, 30 s)

1. Hook (0–3 s): “Heavy legs by kilometre three?”
2. Problem (3–8 s): “Most daily trainers feel fine in the shop and like bricks halfway through a run.”
3. Demonstration (8–20 s): “Three reasons these are different. Thick foam that springs back. A light build you notice on the stairs. And a grippy sole for wet pavements.”
4. Proof (20–25 s): “Each shoe weighs less than most phones.”
5. Call to action (25–30 s): “Find your size today. Free returns for thirty days.”

3. Unboxing (wireless headphones, 20 s)

1. Hook (0–3 s): “Okay, this is what came in the box.”
2. Demonstration (3–14 s): “Case, cable, and they fold flat. Cushions are soft, and the buttons are on the right cup so you don’t hunt for them.”
3. Proof (14–17 s): “Up to forty hours per charge, according to the spec sheet.”
4. Call to action (17–20 s): “Colour options at the link.”

4. Objection handling (watch, 30 s)

1. Hook (0–3 s): “I thought a watch at this price would feel cheap.”
2. Problem (3–8 s): “Most watches under a hundred dollars are plastic, and it shows.”
3. Demonstration (8–20 s): “This case is steel, the glass is sapphire-coated, and the strap swaps without tools, see?”
4. Objection (20–25 s): “And no, it doesn’t need charging. One battery lasts about two years.”
5. Call to action (25–30 s): “Pick your strap at the link.”

5. Storytime (scented candle, 30 s)

1. Hook (0–3 s): “My flat smelled like takeaway for three days.”
2. Problem (3–8 s): “Opening the windows in November was not an option.”
3. Demonstration (8–20 s): “So I lit this. Cedar and orange, soy wax, burns clean. Twenty minutes later the whole room smelled like a cabin.”
4. Proof (20–25 s): “About fifty hours of burn time per jar.”
5. Call to action (25–30 s): “Three scents to try, link below.”

6. Before–after (budgeting app, 20 s)

1. Hook (0–3 s): “This was my banking app on the twentieth of the month.”
2. Problem (3–7 s): “No idea where the money went.”
3. Demonstration (7–16 s): “Same month in this app: every payment sorted by category automatically, and a warning before a bill lands.”
4. Call to action (16–20 s): “Free for the first month. Download it today.”

Rules for writing scripts that hold attention

• Start mid-thought: no greeting, no brand name in the first line.
• Write for the ear: read it aloud, and if you run out of breath, the sentence is too long.
• One idea per sentence and one caption per beat, six words or fewer.
• Show, then say: every claim in the demonstration should be visible on screen.
• Keep one proof point you can back up; numbers must come from the product sheet.
• End on a single action, not a list of options.

Scripts for AI presenters

A synthetic presenter has never used the product. Keep first person for a scenario (“If your serum pills, watch this”) and avoid testimonials (“I’ve used this for a year”). The storytime and before–after angles need the most care: tell them as a scenario the viewer recognises, and label the ad as AI-generated where the platform asks for it.

Generating scripts with AdFace

AdFace writes a hook, beats and call to action for eight angles from your product page: problem–solution, testimonial, unboxing, three reasons, myth-busting, before–after, objection handling and storytime. Each script is timed to the ad length, editable line by line and screened for medical, financial and weight-loss claims before credits are spent. Captions are burned in from the script, in English, French or Arabic.